If you are new to the wonderful world of e-commerce and internet marketing, then you might be puzzled about all of the talk you might have heard about Search Engine Optimization (SEO) and site ranking.
What is it about SEO and site ranking that seems to have everyone anxious and excited? The fact is, unless you understand website ranking and SEO, you’ll find that your e-commerce site could prove to be a waste of time and energy.
Website ranking involves a multi-pronged, intricate science. Basically, the goal of Search Engine Optimization is to make sure your site appears on high in the search engines (such as Google and Bing) and that as many people visit your site as possible.
If you think of it, there are millions of websites that have been published on the web, with more being added every day of the year. Out of all of these sites, what’s going to ensure that your website gets found? While there are no guarantees, you can stack the deck in your favor when you hire a professional to implement tried-and-true SEO strategies for your site.
Understanding SEO Jargon
So, what are some of the tricks of the trade, so to speak? What will a SEO professional do in order to help with garnering you more website traffic? Here are a few examples of tactics that have proven to work, as well as why they work:
Google Adwords: Google Adwords is a pay-per-click advertising program that allows clients to advertise their websites, via a pre-determined set of keyword phrases. This works for the client because they pay a nominal fee to direct traffic to their website. More than this, the traffic that Google Adwords generates is the type of targeted traffic that usually converts into sales revenue.
Meta Tags: Meta tags are short descriptions of the website, along with keyword phrasing. A meta tag shows up during search engine queries. Webmasters use these as a place to use more search engine keyword phrases.
Social Media Optimization: Social media optimization is just as important as SEO, or search engine optimization. Building relationships on social media platforms allows a website to get mentioned and found by social media community members. Many websites have realized huge spikes in traffic after being mentioned on social media communities. In addition to this, SEO keywords can be used within the body of social media messages.
The WordPress Blogging Platform: Most bloggers and many e-commerce site owners use the WordPress blogging platform as a quick and easy means of setting up a website. WordPress works beautifully with search engine optimization campaigns because it contains programming and “plug-ins” that are easily optimized by the search engines.
These are just a few of the strategies that a web designer who is also a SEO professional can use in order to get your site ranked as highly on the search engines as possible.
If all this still sounds too confusing, call Simple2Web at 715-456-3976 and let us take care of SEO for you! Whether you’re in Eau Claire, Wisconsin or somewhere else in the world, Simple2Web can handle all your SEO needs.