It might seem obvious that everyone in business should have a website, but that isn’t always true. Like any expenditure in business, it is best to first examine what the expected benefit is from laying out your hard earned dollars. Let’s look at what a website can do for your business.
Goal #1 – Ring the Phone
Simple as this goal is, it is imperative. All marketing is about connecting with our customers. A one page website can provide people with your vital contact information as well as your product or service offerings.
Which phone number to put? If you have both a local and a toll free 800 number, be sure to include your local phone number on your website. Google and other search engines look for location information to help determine where the site fits so having your local number listed carries a lot of weight when it comes to being found by search engines.
Goal #2 – Display Your Wares